The one hard and fast rule of advertising is that the better your offer is, the more people will show up. That “offer” seems much easier to apply to secular businesses. They just need to slap a coupon for “Free Pizza!” and people will come in droves.

Churches offer something much deeper and more satisfying, but most of the time they do not know how to translate that to the secular crowd. The un-churched have ears but cannot hear yet, so you must learn to speak their language.

Send a Church Postcard advertising a fantastic sermon series that will show your neighbors a clear path to a better life. Steer clear of language that sounds Biblical or Preach-y, and as always, catch their attention with appealing graphics. Follow these church marketing tips, and you will see them tune into your offer and eventually see lives changed.