FREQUENTLY ASKED QUESTIONS
Read our FAQ Section to get Answers to Commonly Asked Questions
- Turn Around Times
Not only does Truth Advertising have the best design, church marketing knowledge and highest customer service at the lowest prices, we also can mail faster than anyone can as well.
NORMAL TURNAROUND TIMELINE: Direct Mail Postcards, Brochures, Gate Fold, Bi-Fold/Tri-Fold and 4 Page Brochure Mailers.
- Custom Design: 1-2 Business Days for Initial Proof
- Revisions to Initial Proof: 1 Business Day Each Set of Revisions
- Printing: 3-5 Business Days after Final Print Approval from Client
- Mail House Services: 2-3 Business Days
- Trucking/Shipping: See Shipping Chart Below
- Delivery by USPS: See Below
The final ship time is 5-8 business days after print approval and payment in full. Print approvals signed after 1:00 pm CST time are considered next business day.
Additional Holiday Turnaround:
Please be advised that during the Easter and Christmas seasons, our standard design and printing turnaround time MAY be extended by an additional (1-2) one-two business days due to an increase in volume. Please check with your marketing consultant on the current schedule.
Trucking/Shipping: Most mailers are shipped freight (ready to mail) to the USPS sectional facility closest to your mailing area. Please see map below to estimate trucking time. The day your mailer ships does not count as a shipping day. Holiday trucking: Trucking will be suspended on the Friday prior to holiday weekends and will resume the following Monday. Trucking will be suspended for the day on any weekday holiday. Please budget your time accordingly.
Calculate your Trucking Transit:
* Please note: Please realize that storm delay, late loading, road closings and denied appointments at your USPS may result in 1 additional day of trucking.
For the most accurate and safest estimate: Add trucking times to the 5-8 day shipping window on your mailer.
USPS Mail Delivery: At the present time, the USPS does not guarantee a delivery time for any of its standard mail including first class. TA will make every effort to time the trucking of your mail to its USPS Sectional Facility for your desired in the home delivery window. However, TA cannot assume responsibility for the early or late delivery of mail. Please budget anywhere from a 1-7 day delivery window, with a 2-4 day average delivery window in most cases. *States such as Alaska and Hawaii can be longer.
- How The Process Works
Getting a custom direct mail marketing is easy when you work with Truth Advertising! We handle all the details of your order, from design to delivery.
Step #1: Begin Working One on One with a Marketing Consultant.
We know how busy you are! Getting custom direct mail marketing needs to be easy and effective.
We handle all the details of your order from design to delivery. We will discuss nonprofit postage requirements, budgets, formats, quantities, timelines, mailing areas, and collect all the necessary information to design the best possible piece for your marketing campaign.
Truth Advertising has no hidden costs. Each quote you receive includes:
- Custom Graphic Design
- Saturation Mailing List
- Laser Addressing
- All Mail Sort and Preparation
- Trucking the Mail to the Post office
- Nonprofit US Postage
Step #2: Determine the Best Prospects for your Church.
A great mailer depends on a great list.
Our marketing consultants will work with you to determine which type of mailing list is right for you.
Not all lists are equal. Choose to be informed. Make sure you have the right list for your needs and your list is up to date. Postage price can vary greatly on the type of list you use.
Step #3: Develop An Eye-Popping, Attention Grabbing Postcard.
All cards are custom designed exclusively for your church – FREE. Our online design samples are meant to give you ideas of what other successful churches like yours are doing.
- You can pick any of our already proven design samples and modify them with your specific information.
- You can also submit your own designs, and we will do the printing and mailing for you.
- Or, let us design a mailer for your church completely from scratch at no charge.
Step #4: Let Truth Advertising Handle the Mailing.
Every week, our Finishing and Mailing Center processes hundreds of thousands of direct mail postcards, flyers and magazines.
We can help get you non profit status and then mail at the lowest rate available .083 cents. Whether it’s 5,000 pieces or 500,000 pieces, we have the equipment, space and resources to effectively complete your job correctly, cost-effectively and on-time!
- Getting Approved to Mail at Non-Profit Rates
The US Postal Service has a special postage rate for churches, which allows you to pay just 8.3 cents per piece. Needless to say, for large mailings the savings can add up to big money.
It’s done through a nonprofit mailing permit.
You may be wondering: Doesn’t that cost money? Yes, it does: $180 just to apply, and then another $180 for the yearly permit. That scares a lot of organizations away.
But what most folks don’t know is that a church can work through another organization that already has the permit—and skip the fees. These are called cooperative mailings, and they’re specifically allowed in the USPS guidelines (See Publication 417, Section 5.1-2).
Both of the organizations must be authorized to send mail at the special rate—but only one needs to have the permit. That means your church could soon be sending mail to members, guests, and others at the reduced rate—with no extra expense.
Of course, you must jump through some hoops to be recognized as eligible. You also do not necessarily need to be registered as a 501(c)(3). To get started, you’ll need to fill out Form 3624 to show that you’re a legitimate nonprofit.
But don’t worry—we’ll guide you through it!
First, download Form 3624.
We’ll take it page by page:
Page 1. This is where you provide basic information on your organization. Fill out each field carefully and completely.
- If you will be using a P.O. Box, note that in the Alternate Mailing Address field
- In #9, check box (01) Religious
- In #10, check No
- Don’t forget to sign and date it.
- Don’t write in Part 2 (below the bold line)—that’s for the post office
Page 2. General Information – feel free to move on to Page 3
Page 3. This is where you specify what documentation you’re providing to prove your status as a legitimate nonprofit. You have a choice of documents to use. But remember, the organization names on all documents must match exactly, and be the same as your organization’s legal name. The Postal Service focuses on three areas:
Nonprofit Status. To prove your nonprofit bona fides, provide one of the following:
- IRS letter of exemption
- A financial statement from an independent auditor showing nonprofit status
- Place of worship
Organization. If your organization is a 501(c)(3) you can provide a copy of the incorporation paperwork. If the organization is not in your name, you’ll need that paperwork PLUS a letter on the parent organization’s letterhead stating that you full directly under its 501(c)(3) status. If you don’t have a 501(c)(3), bring a copy of the church’s constitution, bylaws, other organizational documents, or a profit and loss statement.
Operation. You can use a church bulletin PLUS one other item, such as church materials, to show that you’re a functioning house of worship.
Once you have all your necessary paperwork, call your local post office, and ask which branch handles the bulk mail in your area. Call that office and ask specifically if they use PostalOne! This is an electronic processing system designed for business mailings. (You must work through a branch that uses PostalOne! If the first branch you call doesn’t, find one that does.) Gather all your paperwork and walk it into the post office. (You cannot mail these documents. You must deliver them in person.) Meet with the bulk mail supervisor. Explain to him that you are applying for “Authorization to Mail as a Non Profit Organization”, which is a free service. You are not here to apply for a permit which is a paid service. If this confuses the bulk mail supervisor refer him to the second paragraph under “Making it Easy” for an explanation on how you will be handling your nonprofit mailings. If possible, watch him or her physically enter your information into PostalOne!
The system should then generate a temporary authorization number. Ask for that number. This ensures that the process was completed properly.
The postal worker should sign and date page 3 of your Form 362.
The post office must send your paperwork to the main office in New York. Ask the worker to please send it that same day. You should receive an email response within about two weeks. That’s it!
Making It Easy
You’ve done the hard part. Once you’ve been approved, we can take care of the rest for you.
We can ship to any post office and send your mail at nonprofit rates. This is called ghost permitting, also known as “request to mail at a post office other than your own.” We’ll get the mail to the right post office, eliminating any work on your part.
We’ll also complete Form 3623 and type a letter on your church letterhead requesting Truth Advertising to mail for you. Then we’ll submit both to the post office when we go in to clear your mail.
This enables us to use our mailing center in Dallas, Texas, under our nonprofit permit. We’ll then make an appointment at your local SCF Post Office and truck the mail to that PO for you. This process saves your church time and very rarely results in any extra trucking charges.
Ready to get started? Call 1-888-359-1370 and speak to a Church Marketing Consultant.
- Determining Your Mailing Area
Use our Target Mail services to map out the ZIP codes and carrier routes you want to mail. This program requires an 8 page instruction manual to use. You may download it and run these counts yourself or you can call us and we would be happy to run these counts for you. Click for a Free Demographic Count.
- Submitting Your Own Design
You can still take advantage of Truth Advertising’s turn key process and low printing and mailing rates even if you have your own design department or a designer you may work with.
Below is our Ad Submission Specs:
AD TECHNICAL SPECS
Please provide Press-Ready Files in PDF format @ 300dpi. (We will also accept 300 dpi JPG, EPS and TIFF files)
All color artwork and/or images must be provided in CMYK (cyan, magenta, yellow, black) color mode.
File formats must have a minimum of 300 dpi (dot per inch) resolution. Photos included in must be 300dpi also.
Please build your press-ready files by adding 1/8 inch bleed around your postcard or flyer:
Example: a 8.5 x 5.5 postcard will have 1/8 inch bleed on all sides and be a final size of 8.75 x 5.75
Example: a 6 x 9 postcard will have 1/8 inch bleed on all sides and be a final size of 6.25 x 9.25
Example: a 6 x 11 postcard will have 1/8 inch bleed on all sides and be a final size of 6.25 x 11.25
a. Fonts must be embedded in PDF files.
b. Fonts must be outlined or converted to paths or curves in EPS files.
c. Some fonts have copyright restrictions and will not embed in PDF Files.
All critical elements (text, images, logos, etc.) must be kept at least 1/2 inch inside the edge.
Please allow 1/16″ cutting tolerance around your card. We recommend no borders due to shifting in the cutting process, borders may appear uneven
Mailing area must be 4 inches wide of white mailing box by 3 inches tall. The mailing box area must be left white. Your return address must be in the mailing box area or clearly somewhere else on the card – see below. If using your postage permit imprint see below on how to place. If using our postage permit imprint, we will place it for you.
Your return name and address must match exactly the return name and address originally filed with your non-profit permit.
This size of 6 x 11 is just an example of the mailing area. Please refer to BLEED section above for actual postcard sizes.
ALL MAILING AREAS MUST BE 4 INCHES WIDE BY 3 INCHES TALL.
- Statement of Faith/Terms and Conditions
Truth Advertising is a Christian company, and we adhere to the following beliefs:
The Apostles Creed – I believe in God, the Father Almighty; and in Jesus Christ, his only Son, our Lord, who was born of the Holy Spirit of the Virgin Mary, who under Pontius Pilate was crucified, and buried. On the third day rose again from the dead. He ascended into Heaven and sits at the right hand of the Father. From thence he will come to judge the living and the dead. And in the Holy Spirit, the holy Church, the forgiveness of sins, the resurrection of the body, the life everlasting. Amen.
National Association of Evangelicals’ Statement of Faith – We believe the Bible to be the inspired, the only infallible, authoritative Word of God. We believe that there is one God, eternally existent in three persons: Father, Son and Holy Spirit. We believe in the deity of our Lord Jesus Christ, in His virgin birth, in His sinless life, in His miracles, in His vicarious and atoning death through His shed blood, in His bodily resurrection, in His ascension to the right hand of the Father, and in His personal return in power and glory. We believe that for the salvation of lost and sinful people, regeneration by the Holy Spirit is absolutely essential. We believe in the present ministry of the Holy Spirit by whose indwelling the Christian is enabled to live a godly life. We believe in the resurrection of both the saved and the lost; they that are saved unto the resurrection of life and they that are lost unto the resurrection of damnation. We believe in the spiritual unity of believers in our Lord Jesus Christ.
We also believe that God created the bond of marriage, and he created it as a union between one man and one woman.
We adhere to these beliefs and retain the right to deny our advertising services to anyone or organization that does not agree with our statement of faith, or is openly in opposition to our beliefs.
The mission of Truth Advertising is to provide high-quality direct mail marketing products and services for churches at Not-for-Profit pricing, allowing you to reach more people for the Kingdom and be found good stewards of your finances. In order to provide this outstanding service we must follow a set of terms and conditions to protect you, the client, as well as Truth Advertising.
Please read these Terms and Conditions carefully. By accessing this site and pages thereof, and by using Truth Advertising services, you agree to be bound by the Terms and Conditions below. If you do not agree to these Terms and Conditions, DO NOT utilize Truth Advertising services and information.
LEGAL CLAIM: NOTICE. PLEASE READ THESE TERMS & CONDITIONS CAREFULLY. BY ACCESSING THIS WEB-SITE, YOU AGREE TO BE BOUND BY THE TERMS & CONDITIONS STATED BELOW. IF YOU DO NOT AGREE TO THE TERMS & CONDITIONS STATED BELOW, PLEASE DO NOT ACCESS THIS WEB-SITE. TRUTH ADVERTISING RESERVES THE RIGHT TO CHANGE, MODIFY OR AMEND THESE TERMS AND CONDITIONS WITHOUT ANY NOTICE.
RIGHT TO WITHDRAW ADVERTISEMENT
The Truth Advertising brand is represented on each and every mailer. It is the sole discretion of Truth Advertising to accept or deny any direct mail campaign for illegal purposes and or including …. Profane, abusive, threatening, obscene, vulgar, or otherwise objectionable content, or content that may be interpreted as objectionable by the general public within a specific mailing area. Truth Advertising reserves the right to deny advertising to any church or non profit organization for any reason.
Customer is fully responsible for final proof and layout approval prior to the printing process.
TRUTH ADVERTISING is NOT LIABLE for errors in a final product caused by any of the following reasons:
Misspelling, Grammar, Punctuation, Incorrect phone numbers or addresses or maps.
By submitting my estimate/agreement and proof approval “I agree to the following terms”.
I will verify with my final proof that spelling and content are correct, I am satisfied with the document layout and I understand that my document will print EXACTLY how I approved the proof. I also agree that I cannot make any changes once my order is placed, and that I assume all responsibility for typographical errors.
INDEMNIFICATION. You agree to indemnify and hold harmless Truth Advertising, their officers, directors, employees, or agents from any and all loss, expense, or damages on any and all manner of claims, demands, actions and proceedings that may be instituted against Truth Advertising on grounds alleging that said printing violates any copyright or any proprietary right of any person.
LIMITATION OF LIABILITY. In no event shall Truth Advertising, their officers, directors, employees, or agents, be liable for any special, incidental, indirect, or consequential damages of any kind, or for any damages whatsoever resulting from loss of use, data or profits, arising out of or in connection with Truth Advertising’s products and services.
UNITED STATES POST OFFICE: Truth Advertising assumes with this agreement unless otherwise stated that your church has non profit status with the United States Post Office. Should your status have been revoked or you do not qualify for non profit status with the US Postal service, you will be re-billed at the actual postage amount you have qualified for (usually .154 cents on a saturation mailer.) Truth Advertising assumes no responsibility for the timely delivery of mail from the US Post Office. Please allow usually 2-7 days for the delivery of your mail once dropped at the US Post Office.
POSTAL INCREASE: At times the US Post Office will raise it’s postage prices. These rates are beyond our control and any agreements made before this increase or multiple mailing programs, including TA new neighbor program will be adjusted to reflect the rate increase.
COPYRIGHT: The customer also warrants that any subject matter provided by the client to be printed is not copyrighted by a third party. The customer also recognizes that because subject matter does not have to bear a copyright notice in order to be protected by copyright law, absence of such notice does not necessarily assure a right to reproduce. All design ideas are the property of TA and cannot be copied, duplicated, or reproduced in any manner without written permission from TA. TA reserves the right to post any mailer, designed or printed, for viewing and possible customization.
PAYMENT: Truth Advertising requires payment in full before shipping or mailing your job. Once your job is approved it will be sent to our press department where is will be printed and addressed. However, we will place your job “on hold” status until we receive payment in full. TA accepts checks, credit cards, and you may also pay with our secure online payment feature. For current clients, Truth Advertising will bill a credit card file if we cannot reach you in time for your mailing to drop at post office to avoid your mailers arriving late in homes. In the event Truth Advertising completes your order without payment in full you will be subject to the following terms: Balances past 90 days will be subject to 1% interest rate per month until paid in full. In the event of default by purchaser, the purchaser shall pay for the expenses of seller in the enforcement of remedies including reasonable attorney’s fees and legal expenses.
CANCELING ORDER: When submitting designs to art department you begin the order process. If you cancel an order before we begin the design process no cancellation fee will be assessed. If you cancel after we have designed an ad for you and send you a PDF online soft proof, you will be billed for design services in the amount of $200. After you have approved your PDF online soft proof for printing, we cannot offer a refund and must bill you the full order amount. This is because we immediately send your job into pre-press production, once you approve the proof. All transactions and approval stages in our order entry process are recorded and time stamped in your customer administration section.
OVERRUNS: We pride ourselves in shipping more than the client ordered on most occasions. We stand by a standard of 300 samples of your order to use how you wish. We ship these samples FREE. If you need more than the 300 samples we will bill you a small fee per piece and shipping of your samples.
ONLINE PROOFING: Truth Advertising provides you with two online soft proofs. One of the first design, and the second after changes are made. The client may sign the 2nd proof with changes to release the job to the pre – press department. Changes after the 2nd proof that a 3rd online proof is required, will be billed out at an additions $35 per proof.
COLOR PROOFING & MATCHING
Truth Advertising is not liable for color matching or ink density on screen proofs approved by the customers. Screen proofs will predict design, layout, text accuracy, image proportion and placement, but not color or density.
Truth Advertising will try its best to match the gradient density of each color, Truth Advertising not liable for the final appearance of a color.
Truth Advertising will be happy to help you cancel your order prior to Approval. However, orders may be eligible for cancellation upon request via email. Our Customer Service Team will inform you of any cancellation charges depending on the stage of the order.
If job is canceled any labor hours (proof, graphics design, etc.) or administrative fees (credit cards fees, etc.) will be subtracted from your refund. Minimum is $15 ( 15%-30% of total transaction )
Once the order has been placed successfully, No Refunds are issued for the Logo, and Graphic design services.
LIMITS OF LIABILITY THIRD-PARTY LISTS: Truth Advertising is not liable for any losses or damages claimed through the use of our lists, or mailing services using lists that were compiled by other companies and rented out by us. Under no circumstances can Truth Advertising guarantee the validity of rented/purchased other than what is guaranteed by the company such list was purchased from. Under no circumstances shall our liability for a mailing exceed the invoice cost of such list. Compiled lists from various mailing lists of independent publishers and direct mail marketers cannot be guaranteed deliverable, nor can the outcome of any mailing be guaranteed for delivery. Further, no warranty is made with respect to lists obtained from third parties other than assignment to of whatever warranty is made by the third party and provided to us. We are not liable for any other damages or losses incurred through the list(s) provided. Complete Terms and Conditions of Mailing Lists.
RETURNS AND REFUNDS
Since each order is unique to customer and has no re-sale value, All Sales Are Final. If we verify that we made an error, we will re-print the order. No Refunds or Credit.
Customer must notify Truth Advertising within 6 business days of order acceptance to notify any defects discovered in the ordered product. In order to receive replacement Customer must return 100% of the received product within 15 days (on their own expense) from the time when the ordered product delivery was taken.
All charges related to expedite printing (Rush Printing or Shipping) are NOT REFUNDABLE, including for those orders that are returned for any reason. All orders that are being returned must be shipped by customer’s own expense.
– Custom Design (3 days from receiving your ad copy)
Once we decide on your ad copy your ad will enter our design dept. This step will take between 3 – 4 days. We need to be sure we have all of your information and any logo’s, pictures, we may need.
– Proofing (24 – 48 hour turnaround on each group of changes)
Once your ad copy is completed we will e-mail you a first proof. We will discuss this proof with you and make any corrections or changes that need to be done. Each group of changes will take 1 day to make before we can send a new proof back to you. Once your ad is approved, you will email us a confirmation that your ad is fine to print.
– Printing (4 day print window on most jobs)
Once approved your piece will enter our manufacturing process where it will be proofed by our printing department one last time. It will then be printed, left to dry for 24 hours and cut for our mail processing department. This process is usually completed in as little as 4 days.
– Addressing (2 day turnaround)
Once printed your piece will enter our mailing process where it will be ink jet-addressed, carrier-route sorted, and trayed for your complete convenience. We will ship you the sealed trays containing your pieces along with all postal forms. All you need to do now is drop them off, along with your postage check at your local post office. You will receive an email when this process is complete. It will include tracking numbers so you will know when to expect your mailers and samples.
– Shipping (2 – 5 days depending on your location)
Your mailers will be shipped either Fed-Ex ground, or on a UPS Freight depending on the size of your mailer and location. Smaller orders are bundled and shipped Fed-Ex ground. Larger orders are palletized and shipped in sealed trays by UPS Freight.
– Mailing Your Pieces For You
Truth Advertising can also clear and ship the mail for you to your local post office or post offices thus eliminating any work on your part. This process is called “ghost permitting”. It does require US Post Office Authorization to mail under non profit rates by the church, a form 3624 and a form 3623 to be filled out by your church. To save time in the process Truth Advertising may on your behalf fill out a form 3623 and complete the letter of request if required by US Post Office to complete your ghost mailing application.
– US Post Office Mailing (3 – 5 days)
Please budget 3 – 5 days for your local post office to deliver your mailers “in-home.”