Combine the Power of Print with Digital and
Super Charge your Next Direct Mail Campaign.
Truth Advertising can add a custom Google AdWords and/or Facebook/Instagram marketing campaign to your next direct mail campaign at costs you won’t believe!
Be on the 1st page of Google when people are searching for a Church!
PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.
Here is how the program works… Joe Smith receives your direct mail card in his mailbox. He searches the internet to learn more about your church. We make certain your ad is on the first page of his search by purchasing your name as a keyword. We also create your ad text to match your direct mail. This reinforces your church and his decision to attend. We also purchase keywords such as “church near me” and “find a church”, covering the market even more. By placing the correct bid and having the appropriate ad copy, your ad can be in the top three listings on the first search page. Every time your ad is clicked, sending a visitor to our website, you have to pay Google a small fee.
Truth Advertising does all the work for you!
- Research of your local market to determine your competition
- Determine the correct geo-target area
- Set a budget based on competition, keyword costs & acquisition
- Set up your Google Pay Per Click account
- Develop effective ad copy that will get your ads clicked
- Choose appropriate keywords that will yield the highest CTR
- Monthly maintenance to maximize results
Only $150 for the Set Up and Maintenance
*Plus Ad Costs Paid to Google Directly based on pre-determined budget
Get your message out to your community on the worlds largest social media platform.
With well over a billion monthly active users, Facebook is the largest and most powerful social media advertising platform in the world. Knowing how to take advantage of that platform, however, can be a difficult challenge.
Here is how the program works… Joe Smith receives your direct mail card in his mailbox. He may look at it before tossing it on the counter or even in the trash. We take the same graphics we used on your direct mail card and develop a matching Facebook Ad Campaign and target the same area we mailed your card to. While Joe is browsing Facebook, checking out his friends feeds, or shopping marketplace, he continues to see your ad, the same ad he got in the mail. This reinforces your direct mail campaign, your church and his decision to attend. You set a pre-determined daily budget based on your area and how many impressions you want and pay that budget each day.
Truth Advertising does all the work for you!
- Use TA’s copyrighted or your own graphics in your FB campaign
- Adapt your direct mail campaign graphics to all FB ad formats
- Set FB demographics to match your direct mail demographics
- Have your FB ad campaign built by a social media specialist
- Develop a custom FB budget and timeline for your ad campaign
- Make adjustments as needed based on performance
- Get daily reports on the performance of your campaign with FB Ad
Only $150 for the Set Up and Maintenance
*Plus Ad Costs Paid to Facebook directly based on pre-determined budget
Speak with your Church Marketing Consultant about adding a Google AdWords or Facebook/Instagram marketing Campaign to your next Direct Mail Campaign, or give us a call @ 1-888-359-1370
Get More Information!
Fill out the form below and a SEM Marketing expert will contact you to see if this program may be a good fit for your church.