Church Marketing Tips - Back to School Means Back to Church
Back to School Means Back to Church
How to use the power of “Back to School” to grow your church this Fall.
Truth Advertising has built our church marketing platform on the following principle: “The reason people will not attend church today is because they see no benefit in attending.”
Look at it this way, Why would you go to a restaurant that has food you don’t like, or see a movie you don’t find interesting? Outside of your partner, friend, or relative who invited you, you probably would not care to go.
If non-believer families cannot see a benefit in attending church on Sunday morning, why would they go? Sure, there are churches all over the world that have their seats full of people who don’t want to be there. However, why would you even want these people to come? Yes, I do believe The Holy Spirit works in people’s lives, and the Church reaches people where they are.
What I am speaking specifically about here is attracting the non-believer, (which is about 92% of your local community) to visit the local church on Sundays. My vision for the local church is to make it a place that is so relevant to everyday life that local families would look forward to Sunday mornings and Saturday nights. The church is a place where marriages are healed and restored, where people learn how to manage their finances, where teenagers can find meaning and relevance in a fallen world. I am sure most of you pastors share the same passion, and most churches offer these types of programs. However, the vast majority of non-believers in your communities have no idea the local church offers such life changing programs.
Churches love to market the church for special holidays, when people are feeling warm and fuzzy about Jesus, or when people feel guilty about missing church.
The Back to School season offers churches a chance to do something special. It offers churches a chance to reach out in new ways and launch life-applicable sermon series. Back to School is a time when people are “ripe.” Look at the four reasons below to discover just how important and productive it can be to introduce a fall marketing campaign to your marketing arsenal.
Four reasons why Fall is such a great time to market your church?
1. People move more in the summer months.
Awareness – With such a large number of people moving in the summer, there will be a number of families who don’t even know your church exists. The end of summer is a great opportunity to invite new residents to your church and create awareness!
Socialization – More people move during the summer months than any other time of year. After a move, people are looking for places to shop, eat, go to the doctor, and attend church. New residents have a desire to get to know people in their community. The church can provide a great way to meet new neighbors and assimilate into a new community.
2. People who come to church in the fall are more likely to become members.
Every year pastor’s are frustrated by the masses of people who show up for Easter and Christmas only to continue their previous habit of non-attendance. People have been conditioned to go to church during these times. During the Back to School season people are prompted to attend church as a lifestyle choice more than as a one-time event. Since people are not focused on a one-time event, they are more likely to return than those who only attend during Christmas or Easter!
3. Fall has become the 2nd New Year’s.
Summer months are filled with different activities, vacations, and changes in family schedules. When fall comes around, people return to a more consistent program. Many people take this time to refocus their lives, and often times that include finding a church home.
4. People often re-evaluate their church commitments.
While you no doubt want to be a church who cultivates new members from the unchurched crowd, there’s an opportunity to attract new visitors. After being away from the church all summer, people may have become less interested in their previous church. People will be in the market to try out a new church when the fall season rolls around. Many of these people will be seasoned church goers who may not have been completely plugged into their previous church and have just decided it’s time for a church change.
Introducing a relevant, timely fall sermon series to your community and properly marketing it can and should be part of your yearly marketing budget. If you advertise wisely, fall may just be the most fruitful season of the year for new growth in your church.
Don’t trust your churches advertising to just anyone. Call one of our church consultants today at 1-844 TRUTHAD. We will build a postcard mailing program for you that is as unique as your church. You will work with an experienced church marketing consultant every step of the way. We will design a custom program, especially for your church, managing every detail to ensure maximum effectiveness. We have hundreds of sample postcard marketing ideas online, AND MORE BEING POSTED EVERYDAY.
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