Pastor Resource Center




Our Story

Truth Advertising has been dedicated and successful in helping churches grow since 1988. We work with churches large and small, from all backgrounds and denominations all across the country. Because of this extensive background, we have learned a few things about church growth and church marketing, and we strive every day to share this information with you. While we lead the industry in saturation Church Direct Mail Campaigns, we also offer products that can help revolutionize your church digitally through affordable Church Website HostingPersonalized Social Media for Churches, and Church PPC campaigns.

  • Why you should choose Truth Advertising

    All Direct Mail Companies are NOT Equal. Below are just a few reasons Truth Advertising gets maximum results for our clients, as well as saving them time, money and work.

     TRUTH ADVERTISINGOther church marketing companiesLocal PrintersOnline Print Shops
    Church Growth AdviceYes – FREEYESYESNO
    Marketing AdviceYes – FREEVaries/LimitedYESNO
    Custom Graphic DesignYes – 100% FREE$75+$90+ /hr$90+ /hr
    List & Demographic ServiceYes – FREENeed to callYESNO
    Mail House ServicesIn House/IncludedOptional/AdditionalOptional/AdditionalOptional/Additional
    Free Sample to Pass OutYes – 300 FREENoneYESNO
    Non-Profit Postage8.3cVariesVariesVaries
    Direct to Post OfficeYes – IncludedVariesYESNO
  • About Truth Advertising

    Based in the Dallas/Ft. Worth Metroplex, Truth Advertising is a division of a for-profit publishing enterprise. In addition to TA, we own a large group of shared mail advertising, magazines, various community event calendars, a solo direct mail business, and a manufacturing and mailing facility that services our own companies as well as some of the largest printers and mailers in the country.

    At this point in our company’s life cycle, we want to give back more of our time, talents, and treasure to advance God’s Kingdom. In essence, we believe God has already paid us – beyond our wildest expectations.

    We want to leverage some of our for-profit resources to serve a greater not for profit purpose – you and your church.

    We view this as a ministry opportunity. As God leads, we will try to follow, and we just hope to keep up.

    Our mission: To help churches reach more unchurched people for less money and ultimately be found good stewards of what God has entrusted to us.

    Our commitment to you is one of complete honesty, integrity and professional service.

    Please let us know what we can do to help you.

  • A Letter From The Publisher

    A Message-Saturated World
    Every day we are bombarded with advertising and marketing. Whenever we turn on the radio or television, check our email, or drive to our offices, we are hit with marketing messages for products we probably don’t need or want. And typically, the marketing is aimed at satisfying our carnal desires.

    A Different Path
    I’ve spent over 20 years in the secular marketing arena convincing people that they “needed” a particular product or service. I have helped secular companies spend ridiculous amounts of money to develop slick ad campaigns to sell their products—which usually have only fleeting benefits for people. Needless to say, this occupation, while well-paying, was unfulfilling.

    Then in 2006 I changed directions. My brother, Bill Squiric, had a passion for helping churches reach out to people with direct mail postcards. By the grace of God, I took that passion and grew it into one of the largest custom direct mail church marketing companies in the United States.

    Truth Advertising is not your big-box church-print-and-more supplier that sells everything church-related under the sun. Nor are we the typical online self-service order provider. Such companies have their place, and may serve your needs in some cases.

    For the same price the big-box stores charge, we give you the advantages of a full-service church marketing company. We’ll work hand-in-hand with you to develop your target market and produce a marketing campaign that will grab attention, engage your audience, and make them actually want to visit your church.

    You may have your own marketing department, but still want a one-on-one relationship with a company that will handle the print and mail side completely for you. If so, Truth Advertising is for you. We’ll guarantee your timely delivery, and you’ll have your own marketing consultant whom you can reach any time to check the status of your order.

    Doing It Right
    Sadly, I often see churches make futile attempts at what they feel is marketing, but the return on their investments is generally dismal. They may be uneducated on the science of church marketing. And sometimes they don’t realize they can get professional help for the same price they spent doing the work themselves.

    Marketing is not a guessing game; it is a science and art. It can be as simple as following a set of guidelines to ensure maximum success, or as complex as hiring focus groups and national polling centers. Whatever approach is used, every effective marketing campaign has one thing in common; it offers benefits! Coca-Cola tells us that if we drink their product we will “be happy”, McDonald’s has convinced us “we deserve a break today”, and the jewelry industry has us roped into believing that if we give a diamond, it will be “forever”.

    Of course, these claims are illusory. By contrast, the church offers real value, through a change at the very core of our being. And that value is not temporary; it lasts, literally, forever! Yet the message is often lost through ineffective communication.

    Offering, Real Value
    When did the church get sold on the idea that telling the general public about its benefits was a bad thing? I firmly believe that the reason the majority of our population does not attend church is because they see no benefit in it. Most churches don’t do a good enough job of showing seekers or nonbelievers how the church can benefit them. But churches offer many benefits that they should highlight: better, stable marriages; improved finances; the peace that comes through applying the Living Word to life in a fallen world; and a generally improved abundant life.

    If some of the largest companies in the world market their benefits to us every day, why do churches shy away from promoting their benefits? We know Christ is more beneficial than a Coke (or any other product) and can change people for the better. We need to show them how Christ, through His church, can improve their lives!

    A Simple Mission
    At Truth Advertising, we view our church marketing as a ministry opportunity. We are a team of pastors, marketing consultants, missionaries, graphic designers, and entrepreneurs that have one goal in common: to provide churches with advertising campaigns equal to or better than those of secular industries—without charging them a fortune. It is our passion to help your church grow by effectively reaching the nonbelievers and seekers in your community!

    Our mission is simple: To help you reach more unchurched people for less money, and to be good stewards of what God has entrusted to us.

    John E. Squiric
    Church Marketing Consultant
    COO Truth Advertising

  • What Other Pastors Say About Truth Advertising

    Jerry Summy – Northeast Baptist Church
    Very easy to deal with, very helpful with design and with non-profit mailing. We plan on using them several times this year.

    Heather Oxley- Marine Creek
    Truth Advertising has been a reliable partner for our church since launching 7 years ago. I love our sales rep, Charles. He is a great help. Keep up the good work Truth!

    Tim Epling – Relationship Church
    Charles Trimble is a great sales rep and has always taken care of the needs of the churches I’ve represented. I highly recommend TA!

    Andy Bernard – Thrive Church CA
    We love Truth Advertising. The process, interaction, support and quality work have been excellent on all the mailers we’ve done since launching our church in 2015. Geoff has been awesome! We’d highly recommend (and have) people using TA.

    Erica Davis – Rivertown Community Church
    I always have a positive experience working with Truth Advertising. They have great customer service.

    Nancy Lee Garner Zimpleman – Alice Drive Baptist Church
    We had a great experience with Truth Advertising. Timely service, professional cards and quality materials. Will use them again.

    Tracy Burkart – First Christian Church
    They worked hard to make sure we got what we needed.

    Richard Lafferty – Riverside Church
    Excellent service delivering as promised with a very high quality product. Hannah is the best!

    Angela Nyberg – Stepping Stones
    Excellent experience with Truth Advertising from the first call all the way until the project was in the mailbox.

    Tim Neptune – Venture Church Naples
    Our church has used Truth Advertising for two direct mail campaigns in the last year. Both were tremendously successful. We had nearly 20 first time guests with each campaign. If you are looking to drive awareness of your church in your community, I highly recommend a direct mail campaign with Truth Advertising.

    Vicky Love – Life Renewal
    Excellent graphics and designs for marketing a church. Using Truth Advertising consistently has helped to grow our church.

    Pastor George Feiser – Grace Community Church
    I’ve known Bill since he was part of planting the church in 1989. We’ve gone from 15 to over 4,000 attending this past Easter, and Bill’s marketing help has played a major role in that growth. This is the real deal. Take advantage of these services.

    Pastor Mike – Bayshore Baptist Church
    Thanks for your help. God has really used both of our mailers. My wife and I met with a couple two weeks ago that were on the edge of separating and ending their marriage when the mailer came to their home. They said “we would have never know about your church and the invitation came at the right time.” They were actually thanking us for inviting them and for the work that God was doing in their marriage. thanks again for all your help.

    Jeremy White Lead Pastor – StoneWater Church
    We had a new record…we hit 585 yesterday. Wow.
    Thanks for the Marketing Help.

    Roland Gilbert Communications Director – Firewheel Church
    It seems we’ve been experiencing a great response from our direct mail piece with you guys. In the last four months, between advertising, word-of-mouth and drive-by’s, our weekly attendance has climbed from 450 to almost 700. We’re going to two Sunday morning services on Sept. 10 and adding another 100 parking spaces to our lot. Our membership classes are fuller than they’ve ever been.

    Blake – Gateway Community Church
    Just wanted to let you know that we had about 15 new Families Sunday from our parenting mailer and expect several more this week. We had 260 at our service, which is the most ever for Gateway. Thanks so much For your help!

    Chris Phillips – New Song
    Our Easter was the best ever. We were averaging around 190 and we had 240. We could tell that the quality of our ministries were raised by the Big Push and it seemed that people were going to be coming back by the talks we had in the lobby. For us it was a real success. It was the most I think we ever had in our 15 year history. I know we just have to start building momentum and will look to do this 2-3 times a year. The combination of paper and mailers together was important. I had several people in the community recognize me as the pastor of New Song. (I want Jesus glorified not me, but it is good to know they are recognizing the local church).

    David Ummel – 1st Baptist of Plano
    We had a remarkable day, 1554 in both worship services combined. Thanks for a job well done.

    Steve Buchele – Foundation
    Easter turnout was amazing. We had about 25% first time visitors, and double our attendance on any given Sunday. The un addressed cards was a nice touch, we put them in the Palm Sunday bulletins and asked folks to send them to their un churched friends and neighbors. I have only good to report.

    Jeremy White – Lead Pastor, StoneWaterChurch
    Our mailer kicked butt….we had 400 people…prior to the mailer we had about 300.

    Pastor Chip Loop – Peoples Church
    We had a good response on Sunday. Approx. 30% increase in attendance over a typical Sunday. Thanks for your great work!

    Joe Carmichael – Community of Hope
    Our total attendance was 622. We were not adequately prepared for such a large number. We should have planned 3 services, but being so new on this campus we felt that two services would adequately handle the number. Boy, were we wrong! The card will certainly have a “residual” effect, and I expect a continued flow of people to enter our doors over the next few weeks as a result of the card. Thanks for the excellent work you guys do. You’re a joy to work with.

    Ken Largent – Westwood Heights Baptist Church
    We loved the mailers–everyone thought they were first class.

    Clay Hilton – Mid Cities Community Church
    John, your ministry for our Lord helped bring about 50 new people last Sunday. These are from the mailer, not friends or family.
    Thank you for what you do.

    Kathy Diaz – Tri-Rivers
    It went GREAT we had 550 in worship service. That is about 150 above our norm!
    Thanks for all your work. They cards looked GREAT and everyone commented on receiving them.

    Jana Wear – Light of the World UMC
    Your card definitely did the trick! We had over 600 people turn out for our Easter egg hunt and carnival. We gave away over 100 Bibles and ran out of prizes for games, paint for hair, and crafts for the kids (don’t worry, it wasn’t a bad thing. we didn’t run out until the very end.)
    The following Sunday we had more folks come than ever before and then on Easter Sunday we had even more than that. It was an incredibly successful Easter!

    Pastor Ryan Heller – Fellowship of Stonebridge
    Our last mailer you did for use brought in over 89 first time guests over the last 3 weeks . Great idea for the series, thanks.

    David Thorne – Velocity Church
    Our attendance went from 400 last year to 646 this year. After taking out people who attended multiple services we at 505 or about 25% higher than last year. We used the local newspaper and banners in front of the church as well as the mailer. Being new to this process, is 25% a decent increase or just average for a congregation of our size? Thanks again for the mailer. It was very professionally done. We will be in touch about Christmas in the fall.

    Harley – The Life Journey Church
    We were up 40% on Easter. Some did not wait for Easter, we had some families who received the mailer check us out the week before (and then again on Easter). We estimate about a .5 % response to the mailer.

    Brandon Bachtel -Lake Highlands Baptist Church
    Our last service went great…we saw results from the mail out, though We are not sure how many! We were up by over 100 people. Thanks a bunch for your help!

    Carol McNamee – Haggerstown
    Thanks for checking with us on our Easter services. The turnout was GREAT! Thanks for all of your patient help and assistance as you Worked with us on our Easter Mailer!! We received visitors as a direct Result of the mailer! We also received a lot of compliments on the graphic of the “little girl with curly hair” used on the front. Thanks again, John! We were very happy with your services!

    Kimberly Laughter – First Baptist Church Orange City
    I just wanted to let you know that we had a great response from the postcards that you did for us. I don’t have an exact count yet of how many visitors came as a result of the postcards, but it seemed to be a very good turn out. In fact, I just wanted you to know, that I have had several churches and business people from our church call me and ask who designed the card because they absolutely loved it. I just want to say thank you for all the time and effort you spent with me over the phone and through e-mails, helping our church send out those postcards and getting them to the locations we wanted. Needless to say, God used the postcards in a great way in our community. Again, thank you for all your help! God bless.

    Pastor Ryan Heller – Fellowship of Stonebridge
    From the time we began to use Truth Advertising, our church has grown from 30 to 300 in just 2 years. Having TIA work with us is like having our own advertising agency…I would highly recommend their services to any church that wants to grow their attendance and be better stewards of their finances.

    Pastor Ron Thomas – Faith Living Church
    We wanted you to know what a blessing and a pleasure it was to have TIA take care of our Christmas program flyers. We didn’t know if it would be possible to get the info out in time, but you worked diligently and got them to us even quicker than promised. As a result 4 out of 6 services were sold out before the service, and we have had many visitors, and many of them making first time decisions for Christ. Your work has produced eternal fruit and we applaud your company for a job more than well done, a job with a SPIRIT OF EXCELLENCE.

    Charles Lincoln – Christ Unveiled Ministries
    Direct mail has always given us a dependable bang-for-the buck advertising media…We have done many mailing over the years with TIA. They have helped us establish strategic approaches to direct mailing, but more importantly the TIA prices can not be beaten. We query the industry before each mailing we do and TIA prices are the lowest in the industry. The TIA approach is 3 steps for us (1) approve the design (2) send the check (3) watch the response.

    Stu King – Celebration Worship Center
    I just wanted to touch base and say thanks for everything you folks have done for us. The second mailer arrived last week and we had another surge of visitors. I would conservatively estimate that 60 people have visited the church due to the mailers. We may pick up about 25 as regular attenders. It’s been awesome, praise God! The comments about the professional graphics have been many, in fact one large church down the street from us (Highmill Church of the Resurrection) contacted me about who we had design the mailer for us. I gave them your name and the website address. The ministry that you and those who work with you has been a great blessing from God to us. It’s breathed excitement and new life into our church as we see all these searching new faces come walking through the doors.
    Well, that was just an update and a chance for me to say thanks again. Have a blessed Easter, Charles, and we will be in touch again soon.

    Sharron Shaw, Director of Admissions – Prestonwood Christian Academy
    By using Truth Advertising, Prestonwood Christian Academy has been able to maximize the school’s advertising dollars… Because of the value and effectiveness of the advertising we have done with Truth In Advertising, this will remain a mainstay in our overall marketing plan. The postcard you sent for us was the number one way folks who shared the info with us, found out about the Fair – Thank You!!!”

    Brian Blendon – Rockpointe Church
    Our experience with Truth Advertising has been exceptional! They have always delivered on time, and exceeded our expectations! They manage costs very well which allows us to make contact with more folks. Direct mail has been a great source of attracting new visitors and letting those who are new to the community know about what God is doing at RockPointe.

    Karen – Fellowship of the Metroplex
    Truth Advertising is just that: a company with integrity, honesty and truthfulness. They are a joy to work with – professional and knowledgeable. I would recommend them to anyone looking to reach their community for Christ.

    Pastor Chris Vaughn, The New Bridge Church
    The cost savings on our last mail piece was so great, I was worried the quality of printing would be less than the best. Truth Advertising came through by providing both the best print quality and the best price”. I highly recommend TIA to any church needing the highest quality marketing at the lowest cost

    Pastor Jack Hawkins, Canyon Springs
    The pieces we have sent out through Truth Advertising bring in many new people and have saved our church lots of money. We are very happy with all TIA has done to help us and we would urge you to take advantage of their work as well.

    Pastor Dale Green, Crossroads Community Church
    I thought TIA would be too expensive… TA was not only the least expensive…..but also the most helpful. The pieces have yielded great contact with unchurched people. I would recommend TIA to anyone.

    Jeremy White Lead Pastor – StoneWaterChurch
    We had over 300 new first time guest this last series. Unbelievable. Thanks.

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