A recent letter sent from one pastor to another and forwarded to Truth Advertising.
The glbc office notified me that you are looking to do some advertising for your church. While I used to think “advertising” was not something churches should do, I’ve come full circle to wondering why we don’t do more! I’ve learned to love it and have seen fruit from it.
We do lots of different things and are pretty creative (at least I think). I know you were looking to do a newspaper add, but what I wanted to encourage you to consider is a direct mailer. We actually just sent out over 11,000 this week! While direct mail hasn’t been a popular alternative in the last couple years its making a big come back. And I want to point you to an amazing company that is by far the cheapest, AND best! www.truthadvertising.org. Geoff Burrows email is attached and it would be worth giving him a call to maybe plan something for fall. you can do online quotes!
Here is what sets them apart.
1. You can use predesigned ideas. And I’ve found theirs much better than leading competitors.
2. You don’t need to purchase your own bulk mail permit! They will send it under theirs. (You still apply for a permit at USPS but don’t need to pay.)
3. They will customize your card if you want to change the text or pictures to fit your target community.
4. Non-profit postage is like $.06 per piece.
5. They work hard to get you exactly what you want and they do ALL the work. You never touch those things. They do all the sorting, name purchasing, ect.
6. They will let you pick the “carrier routes.” There may be some areas of town you don’t want to send to or other areas you want to focus on. They let you pick that!
2. You don’t need to purchase your own bulk mail permit! They will send it under theirs. (You still apply for a permit at USPS but don’t need to pay.)
3. They will customize your card if you want to change the text or pictures to fit your target community.
4. Non-profit postage is like $.06 per piece.
5. They work hard to get you exactly what you want and they do ALL the work. You never touch those things. They do all the sorting, name purchasing, ect.
6. They will let you pick the “carrier routes.” There may be some areas of town you don’t want to send to or other areas you want to focus on. They let you pick that!
I have attached our last mailer. Remember that we are a church of 20-30 somethings so our style is a bit dramatic.
danny parmelee
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