http://truthadvertising.org/blog Truth Advertising Blog Fri, 29 Aug 2008 16:13:24 +0000 http://backend.userland.com/rss092 en   You can have Picasso design your next mailer for you. You can even mail every single home in a 20 mile radius of your church. However, if you mailer is lacking some key elements it will be doomed to fail. Below is a list of 23 “Success Elements” that every church ... http://truthadvertising.org/blog/?p=15 The Power of Back to School As A New Marketing Event Everyone knows that Easter and Christmas are considered the two most strategic times of year to attract people to your church. Most Churches don’t realize that there is yet one more key time of the year for bringing new people into ... http://truthadvertising.org/blog/?p=14 By Cathy Lynn Grossman, USA TODAY Churches nationwide are fretting and sweating to reel men into their sanctuaries on Sundays. Women outnumber men in attendance in every major Christian denomination, and they are 20% to 25% more likely to attend worship at least weekly. Although every soul matters, many pastors say they need ... http://truthadvertising.org/blog/?p=13 Church Advertising 101 By John Squiric Church Marketing Expert There really are only 4 reasons why people don’t buy a particular product or service. No Need No Money No Time No Trust - They don’t believe it will do what they say it will. Savvy marketing, advertising, and sales people will address these up front in the 4 ... http://truthadvertising.org/blog/?p=12 About Church Advertising 10 Advertising Secrets Every Church Needs Written By: Bill Squiric, successful advertising executive and church advertising expert. Make your advertising work harder and bring more people to your church. That's what you want, right? I can help you. Even if you never entrust me with your advertising needs, I want to ... http://truthadvertising.org/blog/?p=9 The United States Postal Service has a special rate for non-profit organizations. The current bulk mail saturation price for non-profit organizations is 6.6 cents per piece. If you do not already have authorization or a current active non-profit bulk mail permit, you must get authorized by the US Postal System to mail ... http://truthadvertising.org/blog/?p=8  A recent letter sent from one pastor to another and forwarded to Truth Advertising. The glbc office notified me that you are looking to do some advertising for your church. While I used to think "advertising" was not something churches should do, I've come full circle to wondering why we don't ... http://truthadvertising.org/blog/?p=5   By this time Easter has been forgotten and summer is quickly vanishing.  For most Pastors these weeks represent a combination of trying to recover from the summer vacation that was supposed to provide a much needed rest and trying to strategize for the coming fall.  By the time fall rolls ... http://truthadvertising.org/blog/?p=1